ALL - Accor Live Limitless Loyalty Programme
Refresh of ALL visual identity, Accor's loyalty programme. Logo upgrade, brand identity and entire design system. Development of graphic guidelines between ALL and the various hotel brands belonging to Accor. Improvement of brand iconography.
Creation of the ALL brand book, a 130-page document setting out the rules for the brand's use for print & digital media.
Evolved Logo
The ALL logo is now simpler for easier recognition.Visual Identity and Design System Improvement
The ALL brand has updated its visual identity and design system for consistency.Establishment of Endorsement Principles
Clear principles link ALL with hotel brands effectively for customers.New Brand Signature
An inspiring new signature reflects the brand's essence: "Unlock Limitless Experiences."
MERCI - Gaby, Shrishti, Katy, JG & all the teams involved.